A step-by-step process, not a black box
Every SEO engagement follows the same four-stage ladder — foundations first, then strategy, then execution, then iteration. Nothing is skipped.
Technical Audit
We crawl your site the way Google does — flagging crawl errors, duplicate content, broken links, slow pages, and missing structured data, then fix the foundations first so every later gain compounds.
Keyword Strategy
We find the terms your customers actually type when they're ready to act, then map each keyword to the right page by intent so nothing competes against itself.
On-page Optimisation
Title tags, headings, internal links, URLs, and content depth are all reviewed and improved — so every page has exactly one job and does it well.
Monthly Reporting
Each month you get a plain-language report from Search Console and analytics: ranking movement, click-through, and exactly what we're working on next. No vanity metrics.
What your listing looks like before someone clicks
Your title tag and meta description are your advertisement in Google's results — yet most sites leave them blank, auto-generated, or identical on every page.
We write unique, keyword-targeted titles and descriptions for every page, and add schema markup so Google understands what each page means — enabling rich results like star ratings and FAQ dropdowns. Every xKemp-built site ships with LocalBusiness, WebSite, and page-level schema as standard.
What we optimise on your site
On-page SEO is not one thing — it is a checklist of interconnected signals that together tell Google your site is well-structured, fast, and worth ranking. Every item below is reviewed and addressed on every site we build or optimise.
- Title tags & meta descriptions
- Heading structure (H1–H6)
- XML sitemap & robots.txt
- Schema / structured data (JSON-LD)
- Image optimisation & alt text
- Core Web Vitals (LCP, CLS, INP)
- Internal linking strategy
- Clean, descriptive URLs
How much does SEO cost in South Africa?
On-page SEO is included as standard with every website we build — meta titles, clean URLs, headings, an XML sitemap, schema, image optimisation, Core Web Vitals and Search Console setup. Ongoing SEO (content, technical work, keyword tracking and monthly reporting) is scoped to your industry and goals. We never guarantee rankings or use risky shortcuts — the FAQs below cover cost, timelines and what to expect.
Local SEO for Johannesburg & Gauteng
Ranking nationally is great. But for most South African businesses, winning in your own city or suburb matters more — and it requires a different approach from general SEO. Local search is a distinct discipline with its own signals.
Google Business Profile optimisation
Your Google Business Profile is often the first thing a local customer sees — before your website.
- Set up with all your service areas
- Quality images and a keyword-rich description
- Categories matched to local searches
NAP consistency & local citations
Your name, address and phone must match everywhere you're listed — any mismatch hurts local trust.
- Audit of your existing citations
- Corrected listings across Google, directories, socials
- Every signal points to the same business
Local landing pages
One “Contact us” page can't rank for “web designer Sandton” or “electrician Germiston”.
- A dedicated page per location
- Unique, useful content — no thin duplicates
- Correctly structured local schema
Map pack & location search intent
The Google Maps pack sits above the organic results for most local searches — prime real estate.
- A well-maintained Google Business Profile
- Consistent citations across the web
- Genuine reviews that build ranking signals
Gauteng is South Africa's most competitive digital market — Johannesburg, Sandton, Midrand and Germiston businesses chase the same local searches, and those who invest early tend to hold position for years. We're based here, we've built local pages and optimised Google Business Profiles across the province, and we know the signals Google uses to choose the map pack for your area.
Recommended Integrations
Every SEO Optimization project can be connected with these tools to maximise your results.
Google Analytics
Analytics
Google Search Console
SEO
Google Business Profile
Local SEO
Schema Markup
Technical SEO
Google Ads
Paid
Ahrefs
Research
Don't see the tool you need? Ask us about custom integrations
SEO Optimization — FAQs
On-page SEO setup is included as standard with every website we build. Ongoing SEO — content, technical fixes and monthly reporting — is scoped to your goals and quoted individually. Get in touch for a tailored quote based on your industry and competition.
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