Content Creation & Design
On-brand posts, captions, and graphics — planned a month ahead and approved by you before anything publishes.
How It Works
From strategy to published post, we handle it
Every month follows the same five-step process — so your feed is never an afterthought, never rushed, and never off-brand.
01
Strategy
Define your brand voice, target audience, and monthly content themes aligned to your business goals.
02
Calendar
Build a full monthly content calendar: post types, copy angle, and scheduled dates — all approved by you.
03
Design
Create scroll-stopping visuals: feed posts, Reels covers, Stories, and carousel frames in your brand style.
04
Publish
Schedule and publish at optimal times for your audience — consistent, on-brand, and always on time.
05
Report
Deliver a plain-language monthly report: reach, engagement, follower growth, and what we are doing next.
01
Strategy
Define your brand voice, target audience, and monthly content themes aligned to your business goals.
02
Calendar
Build a full monthly content calendar: post types, copy angle, and scheduled dates — all approved by you.
03
Design
Create scroll-stopping visuals: feed posts, Reels covers, Stories, and carousel frames in your brand style.
04
Publish
Schedule and publish at optimal times for your audience — consistent, on-brand, and always on time.
05
Report
Deliver a plain-language monthly report: reach, engagement, follower growth, and what we are doing next.
Content Calendar
Every post planned before the month begins
A content calendar is the difference between a social media presence that looks intentional and one that looks reactive. Before each month starts, your calendar is planned, designed, written, and shared for approval. You review everything before it goes live — no surprises, no last-minute scrambles.
At the start of every month you receive a complete content plan — every post mapped to a date, with its content type (Reel, carousel, image, Story), copy angle, and a visual brief. You approve it before design begins, so there are no wasted rounds.
Once approved, we produce every asset and schedule it to publish when your audience is most active — no logging in, no chasing. Planning a month ahead around your promotions and launches is what turns a feed from scattered posts into a consistent brand story.
Paid Ads
Organic content builds your brand. Paid ads scale it.
Meta Ads — Facebook and Instagram together — give you access to one of the most powerful targeting platforms available to small businesses. When done properly, they extend your reach far beyond your existing followers and put your brand in front of people who are genuinely likely to care.
Audience Targeting
Reach the right people using interest-based, demographic, and lookalike audience targeting — so your ad budget goes to people most likely to become customers.
Meta Pixel Tracking
We install and configure the Meta Pixel on your website so every campaign is connected to real on-site behaviour — not just clicks on an ad.
Budget Management
Transparent monthly reporting on every rand spent: reach, click-through rates, cost per result, and ongoing optimisation to improve performance over time.
Paid and organic are managed together — the same brand voice and visual style whether someone finds you in their feed or through a targeted ad, which is what builds trust over time. And we explain results in plain language: what your budget is doing, what's working, and what we're changing next month.
Included as Standard
What's included in social media management
Every retainer covers the full cycle — from the strategy behind each post to the report that shows you what it achieved. No piece of it is treated as an add-on.
Reels & Short-Form Video
Short-form video built for reach — the format the algorithms push hardest right now — produced in your brand style.
Paid Ads
Facebook and Instagram campaigns with proper targeting and tracking, so your budget reaches people likely to buy.
Community Management
We reply to comments and DMs in your voice, so interested followers never go cold and every enquiry gets a response.
Strategy & Reporting
A clear strategy up front, then a plain-language monthly report: reach, engagement, growth, and what we change next.
Pricing
How much does social media management cost?
Social media management is a monthly retainer, scoped around three things: how many platforms you need managed, how often you post, and whether paid ads are included. We build each retainer around what your business actually needs — no charging for services you won't use. Here is roughly where our retainers start:
Essential
From R3,500/mo
Instagram + Facebook, regular posting, monthly report.
Growth
From R6,500/mo
Adds paid ad management, community response, and deeper reporting.
Final scope is tailored to your needs — get in touch for an exact quote.
Built for SA
Social media marketing for South African brands
The platform mix that works in South Africa
Facebook and Instagram dominate SA social, with high reach across urban and peri-urban markets.
- Facebook: older, established audiences and local community groups
- Instagram: younger, more visual, lifestyle-led
- We focus effort where your audience actually is
Local engagement, not global templates
Content that resonates in SA looks different from the US or UK — local references, humour and idioms.
- Captions written with an SA-first lens
- References your audience actually recognises
- A brand presence that belongs in their feed
WhatsApp-adjacent follow-up
In SA, WhatsApp is the default — and the conversion conversation usually moves there.
- CTAs written to move followers into WhatsApp
- Community management geared to that hand-off
- Aligned with your WhatsApp Business account
Reporting that makes sense to a business owner
Vanity metrics don't tell you if social is working — we report what connects to business outcomes.
- Engagement rate and follower quality
- Click-throughs to your site or WhatsApp
- Ad cost per result, explained plainly
We're based in Johannesburg and work with South African businesses across Gauteng and beyond. We understand the market, the platforms, and the content that builds a real following here — not just one that posts on schedule. If that's the social presence you want, we'd like to work with you.
Works Great With
Recommended Integrations
Every Social Media Marketing project can be connected with these tools to maximise your results.
Meta Business Suite
Management
Facebook Ads Manager
Paid Ads
Instagram Creator Studio
Publishing
Google Analytics
Analytics
Canva
Design
Buffer / Later
Scheduling
TikTok for Business
Platform
Meta Pixel
Tracking
Don't see the tool you need? Ask us about custom integrations
xKemp Solutions — South Africa-based · Serving clients worldwide
Common Questions
Social Media Marketing — FAQs
01
How much does social media management cost?Social media management is a monthly retainer scoped to your needs — number of platforms, posting frequency and whether you want paid ad campaigns included. Get in touch for a tailored quote; we'll recommend a package that fits your goals and budget.
02
Which platforms do you manage?03
Do you create the content or do we?04
Do you run paid Facebook and Instagram ads?05
How often will you post?06
How soon will I see results from social media?07
Do I need to be on every platform?08
Can you manage social media and run ads at the same time?Get Started
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